Landing Pages
Pages built to convert paid traffic into booked consultations.
Single-purpose campaign pages — message-matched to your ads, stripped of distraction, and engineered around one action: book a consultation.
The problem
Most clinics send paid traffic to their homepage. Then wonder why CPL is high.
Your homepage is built for multiple audiences: potential patients, existing patients, referring GPs, journalists, job applicants. It has navigation, multiple CTAs, and pages for every aspect of your clinic. It is not built for someone who just clicked an ad about FUE hair transplant costs.
A landing page is built for exactly one person: the patient who clicked your specific ad. It matches the message from the ad, answers the specific question they had, builds trust quickly, and routes them to a consultation booking form. That is all it does.
The difference in conversion rate between a clinic homepage and a purpose-built landing page is typically 3–5×. That means the same ad spend delivers 3–5× more consultation enquiries. The landing page investment pays back within weeks.
Page types
Different traffic sources need different pages.
Meta Ads landing pages
Built for cold-to-warm social traffic. Lead with transformation, build trust fast with social proof, and route visitors to a frictionless consultation booking form.
Meta visitors haven't searched for you — they saw an ad. The landing page must do the selling. We design for mobile-first (90%+ of Meta traffic is mobile), with above-the-fold layouts that match the specific ad creative that sent the visitor.
Google Search landing pages
Keyword-matched pages for high-intent search traffic. Lead with procedure specifics, pricing transparency, and a clear consultation CTA — not a homepage.
A patient who searched 'FUE hair transplant cost London' has high intent and high expectations of relevance. Sending them to your homepage is a conversion killer. We build keyword-matched pages that address their specific query, answer their cost question, and make booking effortless.
Market-specific pages
Country and language-specific variants — UK, Turkey, UAE, India — with localised pricing, currency, trust signals, and copy that addresses the specific objections of each market.
A UK patient considering a Turkish clinic has different trust requirements than a Gulf-based patient booking domestically. Market pages address local concerns directly: payment security, JCI accreditation for international patients, aftercare logistics, and language-specific testimonials.
A/B test variants
Parallel page variants for systematic conversion testing — headline tests, CTA tests, hero layout tests, and form design tests with statistical significance reporting.
We build pages in matched pairs from the start. Variant A and Variant B go live simultaneously, traffic splits evenly, and we report significance weekly. The losing variant is updated — not abandoned — based on the data from the winning element.
Conversion design
Six elements that separate converting pages from non-converting pages.
Message match
The headline matches the ad that sent the visitor. If the ad said 'FUE from £3,200 — free consultation', the landing page headline says the same thing. Mismatched messaging is the single biggest cause of high bounce rates on paid traffic.
Trust hierarchy
Surgeon credentials, clinic accreditations, patient review scores, and before/after results — in the right order for the traffic source. Cold Meta traffic needs social proof first. High-intent Google traffic needs procedure accuracy and pricing first.
Single CTA
No navigation. No footer links to other pages. One action: book a consultation. Every design decision on the page exists to move the visitor toward that single action — nothing else.
Mobile performance
90%+ of Meta traffic and 65%+ of Google Search traffic for hair transplants arrives on mobile. We design and test mobile-first, with forms optimised for touchscreen input and page weights under 150KB critical path.
Form design
Short forms convert better for initial enquiries — name, email, phone, and country. Longer qualification forms work better for Google traffic where intent is already established. We test both and design accordingly.
Speed
Every 100ms of additional load time costs conversion rate. Our landing pages load in under 1.5s on mobile globally using Next.js, Vercel edge caching, and aggressive image optimisation.
Process
How we build and test your landing pages.
Campaign brief and message hierarchy
We review the ad creative and copy that will drive traffic to the page. The landing page brief starts with the ad — every headline, hero, and CTA is designed to match the message that drove the click. We also map the trust hierarchy for the specific traffic source: what a cold Meta visitor needs to see is different from what a Google Search visitor needs.
Page design and copy
We write the copy and design the page in parallel — because copy and design are inseparable on a landing page. The headline must fit the layout. The CTA must be visible above the fold on a 375px mobile screen. We produce designs in Figma with mobile and desktop views and review with you before development.
Development and tracking
Built on Next.js, deployed to Vercel or your existing infrastructure. Meta Pixel, Google Tag, and offline conversion events are configured on the page so every form submission or booking maps directly to the campaign that sent the visitor. UTM parameter capture is standard.
A/B variant build
We build a parallel variant — typically testing one variable: headline, hero layout, form position, or CTA copy. Both variants go live simultaneously. We track conversion rate per variant and report significance at 95% confidence before making a recommendation.
What you get
Deliverables
Campaign brief and message hierarchy document
Figma designs — mobile and desktop for both variants
Next.js development — A and B variants
Meta Pixel + Google Tag + conversion event setup
UTM parameter capture and attribution reporting
Form integration and CRM/booking system connection
Core Web Vitals audit — 95+ PageSpeed target
A/B test results report with statistical significance
FAQ
Landing page questions answered
Ready to stop sending paid traffic to your homepage?
Book a free strategy call. We'll audit your current paid traffic flow and show you exactly what's losing you bookings.