Built for one thing. Hair transplant patient acquisition.
PAM exists because hair transplant clinics deserve a specialist, not a generalist agency that dabbles. Every strategy, every campaign, every funnel is designed for one procedure and one patient journey.
The founder
Sarvpriya Shrivastava
Founder, Patient Acquisition Media
Sarvpriya is a performance marketer who identified a persistent gap in the hair transplant industry. Clinics with world-class surgeons were being let down by generalist agencies that didn’t understand the procedure, the patient psychology, or the complexity of international medical tourism.
The insight was simple. A patient researching a hair transplant in London who is willing to travel to Istanbul or Mumbai for the procedure has a very specific journey. Generic healthcare marketing doesn’t serve that journey. PAM does.
PAM was built to change that. A specialist practice with deep domain knowledge, a performance-first approach, and a direct line between ad spend and booked consultations.
Most agencies count clicks. We count consultations.
2019
The gap identified
Studied the international hair transplant market and found a consistent pattern: clinics with exceptional surgeons were losing patients at every stage of the digital acquisition funnel.
2021
The PAM methodology
Developed the end-to-end patient acquisition framework, from paid media strategy through to AI-assisted lead conversion. Purpose-built for international hair transplant patient flows.
2023
AI automation layer
Added AI follow-up, lead qualification, and multilingual chatbots to the stack. Closing the loop between paid acquisition and booked consultations.
2024
PAM founded
Formalised the agency to serve hair transplant clinics exclusively. One focus. One sector. Better results.
Numbers that matter.
Ad spend managed
Across Meta, Google, and programmatic. Managed on behalf of hair transplant clinics globally.
Revenue generated
Attributable revenue from booked consultations and performed procedures driven by PAM campaigns.
Countries served
India, Turkey, US, UAE, UK, Australia, and the EU. Both as clinic markets and patient source markets.
Qualified leads delivered
Leads pre-qualified by budget, geography, and intent. Not raw form fills. Booked consultations, not just data.
Seven markets. One specialist.
We operate both sides of the equation. Running campaigns for clinics, targeting patients from every major international source market.
India
Clinic and source market with large NRI diaspora targeting
Turkey
Major clinic hub for international patient acquisition
United States
High-LTV patient source market
UAE
Gulf source market and MENA clinic targeting
United Kingdom
Leading source market for Turkey and India clinics
Australia
Growing international patient source market
European Union
Multi-country targeting for EU-based clinics
Running campaigns in a market not listed? Ask us.
Our approach
How we think about patient acquisition.
- 01
Consultations are the metric.
Most agencies optimise for clicks, impressions, or cost-per-lead. We optimise for cost per booked consultation. Everything else is a vanity metric. If your calendar isn’t filling, we haven’t done our job.
- 02
The full funnel or nothing.
Running great ads into a slow website and no follow-up is burning money. PAM builds and manages the entire acquisition funnel (ads, landing pages, AI follow-up, lead qualification, and CRO) as a single closed loop.
- 03
Specialist knowledge is a multiplier.
Understanding the patient’s decision journey for a hair transplant (research phase, comparison phase, the trust signals that matter) lets us write better copy, build better creative, and build funnels that convert. A generalist agency guesses. We know.
- 04
International acquisition is its own discipline.
Targeting a UK patient for a Turkish clinic is not the same as running a local campaign. Currency, trust signals, travel logistics, accreditation, before/after credibility. All of it has to be built into the funnel. We’ve done it. Repeatedly.
Let’s talk about your clinic’s growth.
A free 30-minute strategy call. No pitch. Just a clear map of what’s possible.