About PAM
Built for one thing: hair transplant patient acquisition.
PAM exists because hair transplant clinics deserve a specialist — not a generalist agency that dabbles. Every strategy, every campaign, every funnel we build is designed for one procedure and one patient journey.
The founder
Sarvpriya Shrivastava
Sarvpriya is a performance marketer who identified a persistent gap in the hair transplant industry: clinics with world-class surgeons were being let down by generalist agencies that didn't understand the procedure, the patient psychology, or the complexity of international medical tourism.
The insight was simple: a patient researching a hair transplant in London who is willing to travel to Istanbul or Mumbai for the procedure has a very specific journey. Generic healthcare marketing doesn't serve that journey. PAM does.
PAM was built to change that — a specialist practice with deep domain knowledge, a performance-first approach, and a direct line between ad spend and booked consultations.
“Most agencies count clicks. We count consultations.”
— Sarvpriya Shrivastava, Founder
The gap identified
Studied the international hair transplant market and found a consistent pattern: clinics with exceptional surgeons were losing patients at every stage of the digital acquisition funnel.
The PAM methodology
Developed the end-to-end patient acquisition framework — from paid media strategy through to AI-assisted lead conversion — purpose-built for international hair transplant patient flows.
AI automation layer
Added AI follow-up, lead qualification, and multilingual chatbots to the stack — closing the loop between paid acquisition and booked consultations.
PAM founded
Formalised the agency to serve hair transplant clinics exclusively. One focus. One sector. Better results.
Track record
Numbers that matter.
Ad spend managed
Across Meta, Google, and programmatic — managed on behalf of hair transplant clinics globally.
Revenue generated
Attributable revenue from booked consultations and performed procedures driven by PAM campaigns.
Countries served
India, Turkey, US, UAE, UK, Australia, and the EU — both as clinic markets and patient source markets.
Qualified leads delivered
Leads pre-qualified by budget, geography, and intent — not raw form fills. Booked consultations, not just data.
Global reach
Seven markets. One specialist.
We operate both sides of the equation — running campaigns for clinics and targeting patients from every major international source market.
India
Clinic & source market — large NRI diaspora targeting
Turkey
Major clinic hub — international patient acquisition
United States
High-LTV patient source market
UAE
Gulf source market + MENA clinic targeting
United Kingdom
Leading source market for Turkey & India clinics
Australia
Growing international patient source market
European Union
Multi-country targeting for EU-based clinics
Running campaigns in a market not listed? Ask us.
Our philosophy
How we think about patient acquisition.
Consultations are the metric.
Most agencies optimise for clicks, impressions, or cost-per-lead. We optimise for cost per booked consultation. Everything else is a vanity metric. If your calendar isn't filling, we haven't done our job.
The full funnel or nothing.
Running great ads into a slow website and no follow-up is burning money. PAM builds and manages the entire acquisition funnel — ads, landing pages, AI follow-up, lead qualification, and CRO — as a single closed loop.
Specialist knowledge is a multiplier.
Understanding the patient's decision journey for a hair transplant — the research phase, the comparison phase, the trust signals that matter — lets us write better copy, build better creative, and build funnels that convert. A generalist agency guesses. We know.
International acquisition is its own discipline.
Targeting a UK patient for a Turkish clinic is not the same as running a local campaign. Currency, trust signals, travel logistics, accreditation, before/after credibility — these all have to be built into the funnel. We've done it. Repeatedly.
“Booked consultations, not just clicks.”
The only metric that matters for a hair transplant clinic.
Let's talk about your clinic's growth.
Book a free 30-minute strategy call. No pitch. Just a clear map of what's possible.