Clinic Websites
A website that works as hard as your best surgeon.
Full multi-page clinic websites — copywriting, design, development, and SEO — built to convert international patients researching hair transplant clinics across multiple markets.
What we build
Not a brochure site. A patient acquisition engine.
A hair transplant clinic website has one job: take a patient who is comparing options and give them enough trust, information, and confidence to book a consultation. That is a fundamentally different design brief from a standard business website.
The trust architecture is specific: surgeon credentials must be verifiable and prominent; before/after results must be filterable by procedure and hair type; pricing must be transparent enough to pre-qualify patients without deterring genuine enquiries; and the international patient experience must handle the specific objections of someone considering a medical trip abroad.
PAM builds clinic websites that account for all of this — from the first above-the-fold impression to the consultation booking flow — because we only work with hair transplant clinics and we know which design decisions move the needle on bookings.
Transform Your Confidence
The UK's highest-rated FUE clinic — 98% patient satisfaction
Page types
Every page has a conversion role.
Homepage
Lead with your strongest trust signals — headline patient outcome, surgeon credentials, accreditation badges, review scores. One clear CTA above the fold.
Procedure pages
Dedicated pages for FUE, DHI, FUSS, beard transplant, and eyebrow transplant — each optimised for procedure-specific keywords and conversion.
Surgeon profiles
Individual surgeon pages with credentials, board certifications, case volume, and before/after galleries. The surgeon is often the primary trust factor for international patients.
Pricing & finance
Transparent pricing pages that pre-qualify patients on budget, explain financing options, and reduce the number of 'how much does it cost' enquiries that waste consultation time.
Reviews & results
Aggregated review displays from Google, Trustpilot, and RealSelf — plus before/after galleries organised by procedure type, graft count, and patient profile.
International patient guide
For clinics acquiring patients from abroad — a dedicated page covering travel logistics, accommodation partnerships, aftercare protocols, and payment security.
Performance
Core Web Vitals — all green, on mobile, globally.
Google ranks faster sites higher. Patients on 4G in Istanbul or London stay on faster sites longer. We build for both.
0 out of 100
PageSpeed Score
Page loads in 1.4s
Buttons respond instantly
No content jumping
Server replies in 180ms
Passes Google's Core Web Vitals assessment
Process
How we build your clinic website.
Discovery & content strategy
We start with your clinic's competitive positioning — what makes you the right choice for a patient who is comparing 5–10 clinics across multiple countries. We document your surgeon credentials, accreditations, procedure specialisations, pricing model, and the source markets you're targeting. This becomes the brief for every subsequent stage.
Copy and content production
Our medical copywriters write every page from scratch — procedure descriptions that are accurate and persuasive, surgeon profiles that build credibility, FAQ content that handles objections before they become sales friction. For international markets, we brief professional translators. Copy is reviewed by the clinic before design begins.
Design and prototype
High-fidelity design in Figma covering all page types, responsive breakpoints (mobile, tablet, desktop), and interactive states. We present designs with real copy, real photography wherever possible, and written rationale for every major layout decision. You review, give feedback, and approve before development starts.
Development and QA
Built on Next.js (or Webflow where appropriate), with TypeScript, server-side rendering, and image optimisation as standard. Cross-browser and cross-device QA against a test matrix covering iOS Safari, Android Chrome, and all major desktop browsers. Core Web Vitals testing on simulated 4G connections for international audiences.
Launch and handover
DNS migration, Google Search Console setup, sitemap submission, analytics configuration (GA4 + conversion tracking), and a post-launch monitoring period. We provide a documented CMS guide and a 30-day bug-fix period after launch. Ongoing support retainers are available.
What you get
Deliverables
Full sitemap and content architecture document
Professional medical copywriting — all pages
Figma design files — all pages and breakpoints
Next.js or Webflow development
Multilingual build where required (i18n + hreflang)
Google Analytics 4 + conversion event setup
Google Search Console configuration and sitemap submission
Core Web Vitals audit — 90+ PageSpeed target
CMS documentation and training session
30-day post-launch support period
FAQ
Clinic website questions answered
Ready to build a clinic website that converts international patients?
Book a free strategy call. We'll review your existing site and show you what we'd build instead.